Walker Mowers are not sold by mass merchandisers or multiple channels.
Dealer services are required for the end customer to receive full value and satisfaction and the dealer is entitled to profit form delivering these services.
In many cases, it takes the same effort to sell a Walker Mower as other items but with a greater profit in return.
Walker Dealers are not competing with the dealer across the street. Dealers are assigned exclusive service areas.
Walker distributors are encouraged to not overstock dealers and thereby create economic pressure to "move the inventory" by dropping the price and profit margin-admittedly, there is a certain amount of stock needed to do business, but as a rule, Walker says "NO" overstocking.
Dealers are backed by a strong, independent manufacturer and distributor network. Walker has positioned itself as a trusted industry leader for a number of years in a specialized market. Walker distribution is a unique model of independent, highly-focused companies.
Continuing design improvements are opening many new opportunities for Walker dealers. Advanced training in areas like Electronic Fuel Injection (EFI) help improve dealer capabilities when working with other lines.